No stranger to sparking high-profile feuds, Kanye West has just entered his latest beef — this time with Walmart.

The Grammy-winning rapper’s Yeezy company in January 2020 filed a trademark application for its new logo, which features eight dotted lines emerging from a center spot, like “rays from a sun,” according to documents from the U.S. Patent and Trademark Office. It drew the ire of the Arkansas-based retail giant, which filed a notice of opposition with the Trademark Trial and Appeal Board earlier this week.

Walmart said that the submitted logo looks just like its own 13-year-old sunburst design and could cause “confusion,” resulting in a “false suggestion of a connection” between the two brands. The shopping center’s design, approved in 2008, is alternatively made up of six rays in a circle, “to resemble a spark,” according to Fox Business.

The retailer additionally challenged the musician’s plans to use the design for entertainment purposes and celebrity collaborations, noting that Walmart “has sold products and done marketing campaigns in association with Jennifer Garner, the cast of ‘Queer Eye,’ Drew Barrymore, Kendall and Kylie Jenner, Ellen DeGeneres, and Sofia Vergara to name a few.”

A spokesperson for Walmart declined to comment, instead referencing a letter it has sent West’s team.Kanye West attends the the Versace fall 2019 fashion show at the American Stock Exchange Building in lower Manhattan on December 02, 2018 in New York City. ( Images)

“As we referenced in our correspondence in July and August of 2020, January and February of 2021 and our telephone conference in March of 2021, Walmart has repeatedly sought to understand Yeezy’s planned use of the Yeezy Application, with the goal of finding ways in which the Walmart Spark Design and the Yeezy Application can co-exist with one another,” the letter said.

“However, to date, we have not received any conclusive information from Yeezy regarding the planned use or any cooperation from Yeezy in order to find common ground.”



Please enter your comment!
Please enter your name here